Pretty much everywhere, it seems, but especially between the ends of quarters 1 and 2.
The top line shows the proportion of games in which the team leading at half time differs from the team leading at quarter time (a statistic that, as for all the others in this chart, I've averaged over the preceding 10 years to iron out the fluctuations and better show the trend). It's been generally falling since the 1960s excepting a brief period of stability through the 1990s that recent seasons have ignored, the current season in particular during which it's been just 23%.
Next, the red line, which shows the proportion of games in which the team leading at three-quarter time differs from the team leading at half time. This statistic has declined across the period roughly covering the 1980s through to 2000, since which it has stabilised at about 20%.
The navy blue line shows the proportion of games in which the winning team differs from the team leading at three-quarter time. Its trajectory is similar to that of the red line, though it doesn't show the jaunty uptick in recent seasons that the red line does.
Finally, the dotted, light-blue line, which shows the overall proportion of quarters for which the team leading at one break was different from the team leading at the previous break. Its trend has been downwards since the 1960s though the rate of decline has slowed markedly since about 1990.
All told then, if your measure of AFL competitiveness is how often the lead changes from the end of one quarter to the next, you'd have to conclude that AFL games are gradually becoming less competitive.
It'll be interesting to see how the introduction of new teams over the next few seasons affects this measure of competitiveness.